After decades of neglect, money is also starting to flow at a grass-roots level. In the backwater town of Zhidan, coach Ding Changbao has pioneered a highly successful youth program. "A lot of Chinese people are now flocking to football because they want their children to become stars", says Ding. Among his charges is rising star Gao Baosen, aged 12. He and his family struggle to get by, but he has big dreams. "My dream is to be like Ronaldo, to be a professional player like him." Baosen and coach Ding are just small pieces of the Government’s plan to have 50 million players and 50,000 coaching schools by 2025 – and, by 2050, to sit atop the football world.