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Fan Engagement at Liverpool FC: A report for Spirit of Shankly (SOS) by Kevin Rye, Fan Engagement and Communications Consultant kevinrye.org

Following Liverpool Football Club’s (LFC) announcement yesterday about their ‘new supporter liaison and engagement process’ – the result of an independent study undertaken by research company, Populus (http://www.liverpoolfc.com/news/announcements/263526-lfc-to-launch-new-supporter-liaison-and-engagement-process), Spirit of Shankly is releasing its own, separately commissioned report in order to help to inform the process.

We are pleased that the club has been openly prepared to examine practices and culture in this area, particularly using external expertise. That should be acknowledged and commended. We also believe that more clubs should consider similar exercises. More at LINK

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