» » » » » » » » » » » Liverpool FC, parte il nuovo programma di Fan Engagement. Fans' Forum e 'dialogo strutturato'


Il Liverpool FC ha annunciato l'inizio del processo di candidatura e selezione dei supporters che andranno a comporre i gruppi dedicati al confronto su cinque diverse tematiche riguardanti il club(Fans' Forum): acquisto dei biglietti, prezzi dei biglietti, matchday experience/stadio, relazioni con la tifoseria, campagne antidiscriminazione. Il nuovo programma sarà effettivo da questa stagione e verrà implementato nell'ambito della nuova fase di relazione con la base dei tifosi, annunciata la scorsa Primavera(qui dettagli), come misura per adeguarsi alle nuove norme della Premier League emerse dal confronto con le rappresentative dei tifosi(qui dettagli).

Il programma di Fan Engagement, che si articolerà con nuovi metodi di dialogo tra il board del club e la tifoseria, con la predisposizione di portali dedicati ad affrontare i temi relativi aree specifiche, arriva dopo un'attenta analisi dei feedback ricevuti tramite interviste dirette e sondaggi che hanno coinvolto circa 10.000 persone, portata avanti per tutta la scorsa stagione(qui il report indipendente Fan Engagement at Liverpool FC: A report for Spirit of Shankly (SOS) by Kevin Rye).

Il club porterà avanti un 'dialogo strutturato'(qui approfodimento e Video1, Video2) e si interfaccerà con la base, attraverso il rappresentante della Supporters’ Committee, con l'intermediazione delle rappresentative dei tifosi. Ciascun forum avrà fino 12 membri di cui un posto riservato al Supporters' Trust del club, lo Spirit of Shankly che proprio in queste settimane ha dato grande prova di partecipazione con i quasi 18.000 partecipanti al sondaggio sui Rail Seats(qui dettagli).
Il comunicato da liverpoolfc.com

Reds fans invited to have their say
From today, fans will have the opportunity to apply to have their say on the biggest issues affecting Liverpool supporters.

The introduction of five fan forums was announced back in May this year as part of the club’s new supporter engagement model.

The forums will allow fans to engage with the club more directly on the issues that matter to them most. They are:

Ticket Availability Fan Forum
Ticket Prices Fan Forum
Stadium Fan Forum
Local Supporter Engagement Fan Forum
Equality and Diversity Fan Forum

From today, fans will be able to apply to take part in the forums, with the first two – on Ticket Availability and Ticket Prices – set to take place in September.

For each of these forums, the club is looking for a range of supporters with knowledge and experience of these issues and who are also able to commit to taking part in the forum throughout the season either in person or via video call.

Each of the fan forums will be made up of between eight and 12 supporters, including one seat for Spirit of Shankly, the Liverpool Supporters’ Trust as well as members of the former Liverpool FC Supporters’ Committee bringing their knowledge and experience to the new forums.

Those fans who apply through this process will be selected by an independent organisation.
Fans can apply for each forum they are interested in joining but can sit on only one forum if selected. Applications are accepted online via this link or by completing paper application forms which fans can collect from the Anfield ticket office.

Tony Barrett, head of club and supporter liaison, said: “In keeping with our commitment to improve our engagement with supporters, we are confident that the establishment of fan forums will allow us to make significant progress in that objective, but for that to happen we need fans to come forward and get involved.

“All views and supporters from all backgrounds are welcome; all that is required is a commitment to strengthen the historic bond between Liverpool and our loyal supporters and a readiness to address the issues that our fans have identified as being of utmost importance.

“From the club’s point of view, the more informed we can be about our supporters and their concerns, the better the chance we have of identifying the steps that we need to make to ensure that our engagement with fans is as robust as it possibly can be.”

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